Represented in educational curriculums, zoos, product advertisements, animated motion pictures, and international logos ranging from the FIFA World Cup to the Olympic Games, the giraffe is a mainstay in the world of iconography. Yet how can the animal be so loved for its unique image yet the majority of the world be so oblivious to how close giraffes are to being totally wiped out?
The birth of rare twin giraffes at Natural Bridge Wildlife Ranch in 2013 was the catalyst for our studio to get involved with giraffes, but when I became truly passionate about creating this film was after learning that giraffe population numbers have essentially been cut in half since 1999. And while most people have heard the gut-wrenching stories of elephant poaching for the illegal ivory trade, there are few who are aware that there are now six times as many elephants in Africa as there are giraffes. One type of giraffe, called a Reticulated Giraffe, has seen an 80% decline in their population in less than ten years... that's eight-zero-percent. As one Kenyan researcher put it, "Giraffes are marching silently into extinction."