Like a school bully taking away your lunch, Unilever, the corporation dominating the mayonnaise market (it owns Best Foods and Hellmann's), is suing the celebrated company Hampton Creek over their cruelty-free alternative, "Just Mayo." This highly successful plant-based product is animal and eco-friendly, healthy, delicious, convenient, and cheap-it's even sold at the Dollar Tree (and is widely available in grocery stores). That's great news for people, animals, and the planet.
But it's a threat to corporations who profit from animal abuse. Unilever says since Just Mayo doesn't contain eggs, consumers are deceived by the label "Just Mayo," and that hurts Unilever's sales. But with more than a little egg on its face, Hellmann's recently tweaked product descriptions on its website-because some of its own mayonnaise didn't qualify as mayonnaise. That's just awkward.
Real false-advertising lawsuits hold powerful corporations accountable to the law. That's why groups like the Animal Legal Defense Fund file false-advertising lawsuits against animal-abusing corporations. For example, Tyson Foods, the largest producer of chicken and second-largest producer of beef and pork products in the nation, uses cruel "broiler-houses" for chickens and "gestation crates" for pregnant pigs, yet called themselves a leader in animal welfare. California egg producers used misleading packaging that falsely implied their eggs came from hens who roamed free outdoors. The nation's largest force-fed foie gras producer called themselves "humane," while force-feeding young ducks, until we stopped them. That's what we do.