Sales of meat substitutes in the U.S. bring in over $553 million a year and visionaries like Bill Gates of Microsoft and Evan Williams and Biz Stone of Twitter are helping fund some of the many meatless options in development for mass markets. Meanwhile competitors like Chipotle have new braised tofu Sofritas, Tropical Smoothie added vegan chicken strips, and Burger King has a veggie burger! That's not even getting into the fact that KFC has vegan chicken in Canada (really, try it!), Subway already has a veggie patty, and McDonald's Canada has veggie wraps! We Americans love a protein center to our meal, so veggies and salads alone (or even in a wrap) won't do the trick; we want something hearty and protein-centric just like the burgers and sandwiches you already have, only with something plant-based instead.
In September, McDonald's partnered with President Bill Clinton (who improved his own health by eating plant-based foods) and the Alliance for a Healthier Generation to make some youth marketing improvements, but still left me and many members of the public wondering about people of all ages looking to lower cholesterol, reduce saturated fat intake, and cut calories. Offering an option that is completely without animal products is ideal, not only for those who don't eat animal products for ethical reasons, but for those who are lactose intolerant or have egg allergies.