Leading Smartphone App Cruelty-Cutter Re-Launched as a Free Download to Encourage More Compassionate Consumerism
Beagle Freedom Project (BFP) announces that its groundbreaking smartphone app, Cruelty Cutter, is now free to download for iPhone and Android users. The unique app facilitates boycott campaigns of cosmetic, health and beauty, and household companies that still choose to test their products on animals.
To date, Cruelty Cutter is the only smartphone app on the market that allows shoppers to scan the barcode of any product to get an instant determination as to whether the company does or does not test on animals. The app also allows users to share either their protest or praise for the brand on social media and accrue "doggie-dollars" for each action that can be redeemed for coupon codes of cruelty-free companies.
Prior to this announcement the laboratory animal rescue charity had sold the smartphone app for a small fee of $2.99. Beagle Freedom Project was determined to make the app free after putting a dent in the production costs in order to help the public make conscientious decisions when choosing which companies to support.