“Anyone who watched the whole video on our Facebook page, the message was not to feed bears in the wild,” Bos told The Dodo. “The whole thing ... was to get people’s attention. In my opinion, you need to be a little out-of-the-box to get people to get it.”
However, many people who saw the video believed the stunt was dangerous to both the bear and the public — and said it certainly didn’t convey its intended message.
“It seems like a crazy and counterproductive way of trying to get that message across,” Rob Laidlaw, executive director of Zoocheck, a wildlife protection organization, told The Dodo. “The whole thing was misguided and ridiculous. To take a bear out in a vehicle to a local drive-thru to get ice cream — to me, that would tell me, ‘Hey, these are just cute, cuddly animals. They can be treated like pets, and we don’t need to be too concerned about them.’”