“I fail to understand the anger that drives this human animal to beat the elephant,” one commenter wrote. “Now that he knows that the world knows who he is and what he has been doing, what can we do to shame this place?”
“I can’t bear to watch, boycott these awful places,” another commenter wrote. “I’ve never even thought of riding an elephant, why would you?”
The person who filmed it was pretty upset, too, Tom Taylor, assistant director of WFFT, told The Dodo. “The informant was shocked and horrified to witness this act of cruelty,” he said.
Unfortunately, abuse like this is anything but rare in the tourism industry. The elephant in the video lives in a camp in the Phang Nga Province in southern Thailand, which houses 20 elephants who are being used to take tourists on jungle treks and perform circus shows, according to Taylor.