The organization PETA (People for the Ethical Treatment of Animals) has been pleading with Mondelez International for years to change its packaging that very openly promoted circuses, and the company finally agreed to a redesign. The classic old packaging showed lions, polar bears, gorillas and elephants sitting behind bars. Now, instead of animals in cages, the new packaging shows a zebra, an elephant, a lion, a giraffe and a gorilla roaming free together in the wild.
While it may seem like a small gesture, the redesign helps promote a new reality in which circuses are a thing of the past. In May 2017, Ringling Bros. and Barnum & Bailey Circus officially shut its doors for good, after receiving years of backlash for the way it treated its animals.