In its latest Sustainability Report, Hugo Boss stated that, with these changes, along with supplying faux "friendly" fur and leather products, the company hopes to "inspire the present and especially the next generation with a new kind of luxury."
This is a certain (albeit obvious) step forward: luxury goods that don't involve the cruel, needless deaths of millions of animals. Hugo Boss' decision is a milestone to be acknowledged and celebrated.
But, proud as I am, I must also acknowledge that our fur free fight is far from finished. Just one day before Hugo Boss made its announcement, The New York Times published a story proclaiming that, while controversial, fur is "back in fashion" and that the "animal rights lobby" has lost the "luxury battle." Perhaps The New York Times should have waited a day before calling the battle in favor of the fur industry, as the rebuttal to each one of those arguments can be found in Hugo Boss' Sustainability Report.
This iconic luxury fashion house knows, as we do, that the use of fur in fashion is not merely "controversial"; it is inextricably tied to extreme suffering. The grim truth is that, no matter how you dye, green-wash, or spin it, fur means death. That gruesome fact is just unavoidable.