The primary measure of a charity is not an overly simplistic ratio of program to fundraising and expense. That metric tells us almost nothing of the substance of a group, and that information has value only in ferreting out groups that are grossly abusing their charitable purposes. The key metric for any serious-minded group is impact: What did we make of your investment of time and treasure and hope? In the case of animals, did we spare them suffering? Did we prevent cruelty?
The HSUS, Humane Society International, and our other affiliatescontinued to provide direct services to more animals annually-171,476 in 2015-than any other group. But our biggest impact is winning support among the general public and changing the behavior and standards of corporations and governments when it comes to the treatment of animals. Our opponents don't like our determined, strategic efforts to change the operations of factory farms or puppy mills, the slaughter of wildlife for trophies or pelts, or the slaughter of horses or dogs for humans to eat.