The grocery chain Whole Foods has come under fire of late for a pilot program to sell rabbit meat from domestic breeds in its stores. Activists have been protesting outside of several locations across the country, and gaining attention from customers as they do so.
One Change.org petition calling on the company not to sell rabbit meat has already gained over 13,000 signatures.
The company, which has been staunchly against animal testing for its cosmetic products on rabbits and other animals since its inception, is vocal about the animal welfare standards its rabbit suppliers are supposed to adhere to.
The welfare-focused standards we developed at Whole Foods Market, are designed around their instinctual behaviors and include more than 75 species-specific requirements that ensure the overall health and well-being of the animal.
As the Daily Beast points out, eating rabbit is nothing new in the U.S. - it goes back to the days of WWII, when it was considered a "patriotic food." Now, the demand for rabbit meat is small, and more of a niche item.