These commitments to ending gestation crates for pigs and cages for hens, coupled with my recent announcements about Unilever's and Nestlé's commitments to improve farm animal welfare, demonstrate that the old model of disregarding the basic needs of animals simply is no longer workable as a business model. The American public just won't go for this sort of extreme treatment of animals, even as they (and The HSUS) recognize that the phase-out periods for intensive confinement methods won't happen overnight.
Six years ago this November, The HSUS led the fight to pass Proposition 2 in California – to ban extreme confinement of veal calves, breeding sows and laying hens. That measure takes effect in just over three months, and given the size of California's egg industry, there have been questions about how the industry would make the transition away from battery cages. While we are seeing resistance from some producers, we're seeing more reports that major operators are switching to cage-free systems, which are compliant with Prop 2. I spoke with one major producer that is expanding production, and all of the new facilities will be entirely cage-free. That's the best step for these producers, because as they take this action, they not only align themselves with the law, but with the increasingly high expectations of American consumers.