On Tuesday, GoDaddy pulled an ad scheduled for Super Bowl Sunday broadcast after expressing surprise that the spot featuring an online puppy seller sparked such an immediate backlash in social media. The ad is just the latest false note on animal issues from GoDaddy, whose founder and former CEO famously flew halfway around the world to shoot a museum-full of African animals, then had the audacity to claim that he killed the elephant for the benefit of local villagers. It just so happened that the elephant was a large male with enormous tusks – the type of elephant prized as trophies.
The GoDaddy ad appears to be a parody of several touching ads by Budweiser and other companies that have highlighted the power of the human-animal bond and pet adoption, in this case with an adorable puppy finding its way home after a rough ride threw him off the bed of a truck. But the GoDaddy ad turned sour when, upon the dog's finding his way home, a woman greets him with excitement - but only because he's been sold and can now be shipped for sale. She's operating an online puppy-sales business.