Would it be acceptable to you if "no animals were harmed" during the shooting of your favourite television show, but they were killed after filming their scenes? Of course not!
This was to be the case for Jollygood, the goat who acted in a television drama ("Hard Rock Medical") filmed in Ontario. The show crossed well over the line from "use" to "abuse" when the animal handler for the production boasted on-set that he was going to become "a delicious curry" the day after filming wraps. With only a few days to act (and with the production attempting to kibosh adoption plans), Jollygood was rescued to live a life of love at Piebird Farm Sanctuary.
His story shows the callous disregard for the animals used in the television/film entertainment industry, and the need for broad improvements. So now Jollygood's friends are working on encouraging the creators of his show to learn from their behavior and commit to not use animals as actors, setting a positive precedent for the rest of the film industry.
You can help out Jollygood with this campaign and see more of his smile here: www.piebird.ca/jollygood