It's twilight in South Africa when a young lion is released from an enclosure that has been his home for most of his life. He is separated from his companions and confused. The man who has fed him since he was separated from his mother -- when he was barely able to run -- is now scaring him away. Why? He decides he must go and soon he finds himself alone in the bush. The scent of a human he is certain he has never met before is in the air. Who is the stranger? He begins to panic and turns to run when he hears the first clear hiss rip the winter's air. The arrow pierces his side and he roars in agony. He stumbles forward against the searing pain, before a second and then a third arrow bring him down. He falls. Before he dies, he sees the African sky rage in a thousand shades of fire as the orange sun is swallowed by Earth.
The canned hunting industry in South Africa is one of the cruelest businesses on the planet. South African lion farmers have taken our majestic lion and turned it into living targets for hunters, who think that they have the right to torture and destroy for fun. The agony of an animal shot multiple times with bullets or arrows has to be witnessed to be fully understood.
Hunters call themselves conservationists. To conserve means to preserve -- not destroy. And making matters worse, hunters go against natural selection by killing the biggest and the strongest animals, thus weakening the overall population. Is this conservation? I don't think so.
Wanton cruelty to animals is offensive to compassionate people all around the world. The trophy hunting industry's whole business model consists of an endless cycle of routine abuse of helpless animals. Cubs are ripped away from their mothers at birth. They are then exploitively used as an attraction to thousands of tourists who pet and have their photograph taken with them. When the lions are too old for that, they eventually are hunted by tourists and suffer an early and violent death. This is not farming or hunting. This is a sick business which must be stopped.
Christine Jordaan, a single mom from Durban, South Africa, conceived the idea of a global march for lions, in order to raise awareness of the ugliness of lion farming in South Africa.
In her plea on behalf of the lions, she writes:
"I like to think that most people have good hearts. We desperately need for these people to stop looking the other way, to unblock their minds to the screams of the animals. The animals cannot vote for a system that is fair to them. They are relying completely and utterly on the compassion and integrity of the human species. If people would still their minds for a second, close their eyes, shut out the deliberate stimulation of the over-consumption culture we have engineered... and imagine the world through the consciousness of the animals... bred to be shot for fun, eaten, worn, for entertainment. Living in pain and misery then dying an agonizing death.
How can you not march?
When its time for the sun to set and you look back at your life one day - wouldn't you be bitterly ashamed of ignoring the horrific reality of the animals or would you like to know that you tried to end the terrible suffering our species has wrought on them. "
Using the internet, Christine linked up with like-minded animal lovers, first in South Africa and then worldwide. Her idea evolved into a plan of action, and from this tiny beginning the Global March for Lions was born. It has grown into a worldwide phenomenon, appropriately titled ROAR FOR A CAUSE.
On the 15th March, 2014, in more than 50 cities around the world, compassionate people of all nationalities will be marching to end the cruelty to lions. By marching, those who want to see lions living wild and free will tell the world about the nightmare which is the horrifying canned hunting industry in South Africa.
Find out if there is a march planned for your city. If so, please join. If not, you can support the Global March for Lions by taking the following actions.
CALL TO ACTION
Show your support for lions by using #GlobalMarch4Lions on Twitter, Facebook and Instagram.