• The Standard should also include parent geese – which is currently not the case – as it is mostly the parents that are subjected to live feather plucking.
• Some farms practice ethical rearing alongside of force feeding or live feather plucking -- these farms should all be excluded from the Standard, even though The North Face only accepts the "clean" down from these producers.
• Inspections of farms should always be unannounced. The "Responsible Down Standard" currently allows farms to be informed of an inspection 48 hours in advance.
Over the last few years, FOUR PAWS has held extensive discussions with leading organizations within the outdoor clothing and equipment industry. In January 2014, The North Face, Patagonia, Mammut, Jack Wolfskin and Vaude committed to avoid using any down from ducks and geese who were subjected to force feeding or live feather plucking.
Along with Patagonia, The North Face is now the second down product manufacturing organization to announce a switch of its entire down product line to humane standards. The North Face will switch its production in stages, starting with 30 percent in fall 2015, 60 percent in 2016 and 100 percent by 2017.