Now a Seattle-based company, Pembient, is adding to the market of "faux horn." They are using biotechnology to fabricate rhino horn at prices below the level of poached horns. Their goal is to use this substitution to meet the demand. According to the company, you can't physically tell the difference.
According to one of Pembient's founders, many wildlife traders would be happy to use a genetically engineered substitute."We surveyed users of rhino horn and found that 45 percent of them would accept using rhino horn made from a lab," he says. "In comparison, only 15 percent said they would use water buffalo horn, the official substitute for rhino horn."