With that aim in mind, Cait brought together some of Canada's best fashion talents for an awesome fashion shoot for FAJO magazine to shine a spotlight on the cruelty that animals endure for our beauty. Zoe Colivas, one of the most popular models in Canada right now, took center stage wearing one-of-a-kind handmade bunny ears. Rabbits are the most widely used animal in cosmetics testing, since they have large eyes and no tears to wash away the chemicals. For the first time, these stunning photos are taking a strong message about cosmetics cruelty directly to the heart of the fashion magazines. Our #BeCrueltyFree photo shoot even graces the FAJO front cover, so it's front and central on the newsstands.
Canadian law doesn't require cosmetics animal testing, but it doesn't prohibit it either, so companies are free to choose. As well as causing animals harm, such testing is completely unnecessary because cosmetics are easily produced without suffering. A plethora of cruelty-free brands such as Lippy Girl, LUSH, and Cake Beauty do it every day, by choosing from the thousands of existing safe ingredients combined with 21st century non-animal tests that offer more reliable results.