Lisa: Please elaborate about China and other Asian markets that seem to have an insatiable demand for ivory.
Iain: Demand for ivory is driving the illegal killing of elephants in Africa on a massive scale. The problem is so large it is too great for any one NGO, but we have joined in a grand strategy with many others to stop the killing, stop the trafficking and stop the demand for ivory. This all crystallized in a series of meetings held last year in New York with the Clinton Global Initiative (CGI), attended by a host of top level NGOs, including Save the Elephants.
If we don't stop the demand, no amount of anti-poaching work, or anti-trafficking plans will stop the slaughter. We have to share aware-ness with the principal consumers of ivory, which means reaching out to China to show the consequences of buying ivory, and to tackle the criminal networks with as much vigor as they put into evading the law.
Our campaigns with the Chinese people seem to be getting through. We've been working with Wild- Aid, who are brilliant at bringing celebrities to the front to plead the cause. As a result, awareness has increased enormously.