A steamy new video campaign released ahead of the Super Bowl has one rather tasty target: Doritos. Production of the seasoned tortilla chips reportedly contributes to the loss of orangutans, elephants and other animals.
The chips contain oil harvested from the pulp of the fruit of an oil palm tree - in this case, a variety of oil palm that's produced mostly in Indonesia and Malaysia.
"Rain forests across Southeast Asia are destroyed every day to make way for massive palm oil plantations," said Kaytee Riek, the campaigns director at SumOfUs, the organization behind the campaign. SumOfUs is asking PepsiCo, the parent company of Doritos, to take a stand against the destruction of critical wildlife habitat.
The campaign coincides with the annual Doritos Crash The Super Bowl commercial competition, a callout that offers people the chance to air their homemade commercial in the Super Bowl.