Whether you like it or not we are now living in a world of "celebrity culture." Glossy magazines fill shelves with images of well-known faces getting married, on holiday or simply out buying a coffee.
Television schedules similarly full with celebrities living in a jungle, ice-skating, cooking or ballroom dancing - meeting the public's apparent growing need for celebrity reality shows.
Despite this myriad of outlets to achieve this Andy Warhol moment and be "famous for fifteen minutes" it came as a shock and surprise when a promo started circulating on social media last year for "Dolphins With The Stars" - a show being touted by Spanish TV production company La Competencia.
Justin Bieber, P!nk, Eva Longoria and Taylor Swift were included in the names we were told would be participating. Naturally this caused a real storm and the lack of response from such famous names, and La Competencia themselves, simply fueled suspicion and uproar.
Eva Longoria, a well-known animal rights advocate, did eventually distance herself from the show and it was thought this was either a spoof or merely a publicity seeking move by La Competencia.