The goal however of high quality, sustainable dolphin watching is not just for it to be commercially successful and sustainable. Dolphin watching has as a main mission to educate people about the sea and the need for its conservation. The appeal of dolphins can in a way be "used" as a flagship species to promote a more general biophilic sense in urban humans and inspire them to preserve and protect the marine environment.
Reducing ones "footprint" is a key concept in the provision of high quality dolphin watching. This would include (among others) limitations such as reducing the time and area in which whale watching boats can be active which can massively help with reducing the ecological impact the industry may have, limitations in the distance that must be maintained when approaching the animals, the number of boats that can approach a group of animals at any given time, the time they can remain in their vicinity and the times a particular group can be repeatedly visited.
To judge the success of the industry, one has to weigh the benefits of the industry against its disadvantages. The key elements in achieving the desired outcome, as defined by Erich Hoyt in "A Blueprint for Dolphin and Whale Watching Development, are the following:
- Good long-term management
- Strict and regular scientific input
- Attention to the values of conservation
- Investment in people, both local and visiting, good customer care and community relations
- Educational input and output