How much is that doggie in the window? That was the late Patti Page's question when she sang "Doggie in the Window" in 1953.
Today, we know the answer. Too much.
These days, most pet stores get their doggies from puppy mills, where doggies are cruelly abused. In many cases, to death.
But together, we can change this. We could get our children to sing "Do You See That Doggie in the Shelter?" instead.
Before Patti Page passed away in 2013, she actually re-recorded a version that was about the shelter instead. In her own words:
"I am changing my tune. I want 'Doggie in the Shelter' to become an anthem for homeless animals everywhere."
Today, we want to help materialize Patti Page's vision. To spread and teach her new lyrics to children everywhere, and make them more popular than the original ones. So children will grow up knowing about and planning for adoption, and choose not to buy from pet stores.
To do that, we at SPCA Singapore have created a children's sing-along music video, starring real shelter doggies and kitties. We've also produced a children's picture book, and will be placing it in children's libraries and pre-schools all around Singapore.