A UK man learned an expensive lesson this week: don't film yourself swallowing a live animal and post the video to social media, unless you want wildlife advocates to take you to court. Gavin Hope, a 22-year-old participant in an online drinking game known as "neknomination," was ordered to pay nearly $500 after pleading guilty to guzzling a live goldfish (mixed with a pint of beer, tequila, chili, a raw egg and some fish food) in violation of the UK's Animal Welfare Act.
Neknomination, which involves gulping a pint of alcohol on camera then posting the video online, does not always involve swallowing fish. But the RSPCA, which filed suit against Hope, reported that it's seen more than one case where animal cruelty became part of the game. "Eating a live animal and posting a video of it online for entertainment is not some light-hearted joke – it is unacceptable," said RSPCA chief inspector Michelle Charlton. "The RSPCA takes the use of animals in these Neknominate challenges very seriously... We urge people not to involve animals in this horrible craze."