It's unlikely that SeaWorld's announcement for twice-as-large tanks will do anything but underscore their inability to adapt to modern societal standards of how non-human animals should be treated -- nor is it likely to keep its stock value from falling.
"This is a desperate drop-in-the-bucket move to try to turn back the clock at a time when people understand the suffering of captive orcas, and it will not save the company," says PETA, in a prepared statement. "What could save it would be the recognition that it needs not to make larger tanks but to turn the orcas out in seaside sanctuaries so that they can feel and experience the ocean again, hear their families, and one day be reunited with them. A bigger prison is still a prison."
It's unlikely this small structural change will truly shift SeaWorld's approach. As SeaWorld CEO Jim Atchinson told "The Today Show" when announcing the new environments, "We make no apologies for what we do and how we do it."