As part of their investigations, DxE removed from the facilities a small number of animals who were in desperate need of veterinary care. In one of the videos of these animals, we see a turkey, named Sarah by the activists, voraciously devouring kale and playing with her sister. In every way, Sarah is just as complex an individual as the dogs and cats whom so many of us consider members of our families. Yet to Whole Foods, Sarah remains a product to be manipulated and sold. So long as animals remain property for companies to sell and shoppers to buy, they will continue to be victims of violence.
PETA's mission has always been clear: Animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any other way. We have not been purists, however, but pragmatists, recognizing that reducing suffering along the way to animal rights is a step toward that goal, and we have applauded many genuine reforms. But when animal welfare becomes a marketing ploy to increase corporate profits, rather than a way to lessen the suffering of animals, we will speak out.