One of the world's most famous conservationists has sent a clear message to China: End the elephant ivory trade.
Sir David Attenborough led a group of politicians and conservationists in sending an open letter to China's president, Xi Jinping, asking him to outlaw the buying and selling of ivory and end the use of ivory in carving factories:
China is now in the forefront of humanity's march into the 21st century, and it will earn international respect and appreciation if it can bring to an end a tradition that is based on the brutal killing off tens of thousands of African elephants each year and the potential demise of a species.
While a global ban on the ivory trade was enacted in 1989, the letter urges a country-wide ban to stop the flow of ivory into China, the world's top consumer of the product. The U.S. is the second-largest consumer, and it has recently taken steps to enact country wide and regional bans.