Yesterday, a news story broke about a Danish radio host, Asger Juhl, who clubbed and strangled a nine-week old rabbit named Allan on air. Juhl, and the station's chief, Jorgen Ramskov, explained to the press that he killed (and later cooked and ate) the rabbit in order to highlight the Danish people's "hypocrisy when it comes to animal welfare." In other words, the station wanted to see how outraged people would get about a rabbit - i.e. a "cute" animal - being slaughtered and eaten, when they don't seem to show any outrage at all of the other animals who are slaughtered for food in Denmark every day.
According to Ramskov, "At least in Denmark, we seem to regard animal welfare as a nice thing for certain animals - and frankly don't care when it comes to normal livestock: cows, pigs, lambs, chickens."
Here's why killing Allan in order to show people's hypocrisy about animal welfare was wrong.
Even putting aside the fact that killing one animal to show that there is a problem with killing other animals is problematic (as Ricky Gervais tweeted, "I just battered a Danish DJ to death with a bicycle pump to show how terrible murder is"), the radio show picked a rabbit to kill because they knew it would outrage people - because rabbits are cute. But they also implied that rabbits are not regularly slaughtered for food, either in Denmark or elsewhere: Ramskov said that the public doesn't care "when it comes to normal livestock: cows, pigs, lambs, chickens" (emphasis mine).