Since the bear photo was shared by CBC Radio Canada this week, it's been gaining momentum on social media. Lawrence says he's a bit perplexed by all the attention it's getting, but at the same time happy that the photo could raise awareness about an animal who's been misunderstood for so long, and at such a high cost.
"If the photo can help out the cause of the bear, then I'm all in favor," Lawrence tells The Dodo.
"The grizzly bears are having a hard time. They're losing ground terribly; their numbers are spiraling down. If this photo can help bring awareness to about their intelligence and about the importance of protecting their habitats, then I'm all in favor of this going around."
Grizzly bears once lived in a broad swath across North America, from the northernmost tip of Alaska down to central Mexico. Today, after more than a century of hunting, habitat loss, and other conflict with humans, the species now inhabits just a fraction of its former range.