Good news! Saying a product is cruelty free is the best advertising cosmetic companies can put on their packaging, according to a recent Nielsen study.
Fifty-seven percent of respondents said buying cruelty free products was "very" or "moderately" important to them, a higher rate than "all natural," "anti-aging" and "anti-acne" products got.
That bodes well for the thousands of rabbits, guinea pigs, mice and rats who are used in cosmetic testing each year. To celebrate, here are some animals who would like to say thank you for not using products that they had to test.
Hey - thanks for going cruelty free.