In fact, I think it should become a model. Indeed, what the directors, Keegan Kuhn and Kip Anderson, have done to expose the underlying hypocrisy of environmental organizations needs to be done with the "sustainable" food movement's effort to reform agriculture. Much like leading environmental organizations, the leaders of the food movement deliver big manifestos illuminating pervasive problems, but they do so while ignoring the dominant cause of our agricultural predicament: animals. The entire project of reforming the global food system, insofar as it continues to support eating farmed animals, is marked by denial and cowardice. It's a shame, really.
Instead of putting reality behind its rhetoric, the movement promotes the fiction that we can reform agriculture, and the food system, while continuing to perpetuate animal agriculture. The only difference, as they present it, is that animals need to be raised on pasture, outdoors, and without antibiotics and growth hormones. There's no doubt that, in many ways, such a transition is better for animals and the humans who consume them. But to think that this change would in any way contribute to real ecological or ethical improvement is to indulge in a kind of fantastical thinking, the kind that evades pragmatic and achievable action - eliminating animals from agriculture - in exchange for an ersatz sense of ecological responsibility, one that seems to be most enthusiastically embraced by, um, ranchers.