Every now and again, after months or years of campaigning for change, our hard work pays off and there comes a day when we get to announce something really exciting, really game-changing for animals. Today is one of those days for our #BeCrueltyFree Canada team, because today I'm excited to bring the news that The Cruelty-Free Cosmetics Act has been launched to ban cosmetics animal testing in Canada!
The Senate Bill launched by Senator Carolyn Stewart Olsen seeks to ban both cosmetics animal testing and trade in Canada and, if successful, will bring Canada in line with more than 30 other countries where cosmetics cruelty has already been outlawed.
Our team has worked really hard to achieve this milestone, with more than two years of vibrant public campaigning and intense political lobbying, including working closely with the government to make this legislation a reality.
Our #BeCrueltyFree Canada campaign is an authentically Canadian-led drive to eradicate animal testing from the beauty industry. Together, Humane Society International/Canada based in Montreal and Animal Alliance of Canada in Toronto, have put the issue of cosmetics animal testing firmly on the political and consumer agenda. Along the way we've hooked up with awesome cruelty-free Canadian beauty brands such as Lippy Girl and Just The Goods, local campaigners such as the ever-energetic Elephant In The Room in Vancouver, and some amazing Canadian celebrity champions such as Phoebe Dykstra, Laura Vandervoort and Tricia Helfer to spread as much awareness as possible. And we're backed by consumers too - eight out of 10 Canadians wish to see an end to cosmetics cruelty. The Conservative's commitment to ban cosmetics animal testing brings us one step closer to fulfilling that wish.