Love it FORBES: $eaWorld's Popularity Tanks As #Blackfish Doc Makes A Splash http://t.co/1QzzNV2g6o @orcasos @oceancries @mobrock @orcawild
The piece, which you can read cached on Google here on on Imgur.com here, takes a distinctly anti-SeaWorld stance, citing David Kirby, author of "Death at SeaWorld: Shamu and the Dark Side of Killer Whales in Captivity." Kirby says that SeaWorld is backed into a corner, making a "desperate move" to print full-page advertisements in several major newspapers defending themselves against "Blackfish."
What's more assured is that, in an era of increasing corporate dominance, a low-budget investigative work can still send shock waves through an established corporation with a once pristine reputation. "SeaWorld used to be the darling of the media," said Kirby.
"Blackfish" seems to have taken its place.
Forbes.com pulled the piece from the website sometime Thursday evening. Shortly after, McWilliams announced that he would no longer be contributing to Forbes. He took to his blog, The Pitchfork, to respond, suggesting that Forbes, which is owned by the same company as SeaWorld, caved to corporate pressures: