“All of the dogs are spayed and neutered at One Tail at a Time before they're adopted,” Einbender told The Dodo. “The dogs looked so sad in their cones, and cones have been associated with shame. I wanted to empower the dogs while educating people on the importance of spaying and neutering pets. I realized I could use photography and my knowledge of social media to help the dogs find forever homes.”
The idea of the project is to use bright colors and fun patterns to decorate the cones of dogs who have just been spayed or neutered, so that when people see them, they smile and laugh instead of feeling sad about the cone. Einbender also hopes that the fancy cones will help lift the dogs’ spirits, too.