It's not permanent.
It's certainly not a full domestic trade ban.
So what is it?
It is only a temporary suspension of carved ivory imports, presumably from only a few southern African countries with CITES Appendix II elephant populations.
The number of legal ivory imports that could potentially be stopped by this notice is limited, making the "temporary suspension" meaningless for the most part.
Some media outlets were not duped.
A news story titled "Stopping the unreasonable ivory import is long overdue" on a popular Chinese social media portal attracted huge netizen attention.
The article blames the wildlife regulatory agency for revamping the diminishing ivory carving industry under the name of "culture preservation," resulting in reigniting the dying demand for ivory products in China.
Citing market investigations done by NGOs such as IFAW, the article points out that legal ivory trade confuses consumers, stimulates corruption, provides opportunities to launder illegal products, makes law enforcement infinitely more difficult, and inevitably plays into the hands of the criminals poaching elephants and trafficking ivory.