And SeaWorld's latest financial struggles come in spite of a series of efforts the company has launched to combat public skepticism over the welfare of its animals, including a huge $10 million PR campaign. The company is also constructing several new roller coasters to attract people to its parks.
Manby confirmed on Thursday that SeaWorld is moving ahead with its controversial plans for a new location in the Middle East, where there's less public distaste for captive orcas.
"We're going to leverage our full palate of hundreds of rides, shows, restaurants, shops and festivals, as well as 800 species of animals, to create a truly unique guest experience," Manby said.
SeaWorld recently announced an intensive rebranding effort, which is designed to repackage the marine park locations as a rescue and conservation group. The company has already said that it will remarket its trained orca shows at San Diego as an "orca encounter" - which several outlets mistakenly reported as an end to the shows.
Of course, while all this goes on, SeaWorld's orcas are still stuck in their tanks - and it seems the public isn't forgetting that.