The game's creators, David Kotkin and Glenn Cutler, feel Apple's decision was misplaced. They said in a statement on the game's website:
"Cecil's death empowered us to do a game where animals shoot at the poachers for a change. We have the animals shooting while flying through space for a reason. It has to do with drones and satellites. These modern technologies could track the animals and also track the poachers if they kill another Cecil."
The proceeds from "Cecil's Revenge" will help fund technology to stop illegal poaching, such as drones and satellites.
It's clear the game's creators truly care about stopping the hunting of innocent animals and are trying to use the game to promote that cause. However, trying to fight killing with the portrayal of more killing seems misguided.
While trophy hunting is cruel, the lesson we take away from Cecil's death shouldn't be revenge - it should be to better educate ourselves about the horrors of hunting and poaching, and ultimately put a stop to it peacefully.