With all due deference to Grumpy Cat, all that kitty does is just sit there with his pre-existing face frozen in its giant frown. Maru the Cat actually does things. And the things he does are awesome. Plus Maru teaches us all two vital lessons in today's crazy, hectic world -- how to persist and how to relax.
After all, basically every video of Maru -- which have been viewed over 200,000 million times in aggregate -- features Maru doing some mix of the two. When relaxing, Maru is the kind of pudgy cat with his legs outstretched and his belly curved that makes you want to curl up right next to him and take a nap, too. But when Maru is on the move, he's not only a model of willful determination but creative insistence -- as if a tech-industry wunderkind were magically turned into a feline and transported to Japan. Because like any entrepreneur or other industrious human being, Maru has seemingly never met a challenge he can't conquer -- or at least tackle.
Specifically, for Maru, those challenges tend to come in cardboard.