Dr. Toni Shephard, Head of Policy for League Against Cruel Sports welcomed Brittany Ferries' decision and said:
"We are thrilled that Brittany Ferries has chosen to wash their hands of this bloody business and urge all other ferry companies to do the same.
At least 17 million pheasant and partridge chicks are imported into the UK each year just to be fattened up and shot for fun.
Birds can be as young as one day old and endure journeys of 20 hours or more. Many do not survive. Those that do are crowded into sheds with hundreds of others where aggressive attacks and injury are common, only to serve as a living target a few months later when shooting season starts."
Christopher Jones from Brittany Ferries said:
"We're happy to announce that we will no longer allow pheasant chicks to be transported on board our ferries. We feel that this decision is in line with our ethical responsibilities and commitment to the environment, and would like to thank the League for bringing the issue to our attention."
The League's "Cruel Game" video was released to coincide with the start of the pheasant shooting season.
Luke Steele, a League supporter who first alerted Brittany Ferries to the video showing the miserable lives of the young pheasants said:
"The embargo placed by Brittany Ferries is a positive step forward for animal welfare and to stopping this cruel practice.
Pheasants suffer tremendously before even reaching shooting estates, being reared on factory farms and shipped many hundreds of miles, in cramped conditions where many die en-route."