Although beautifying our "furry children" may seem needlessly humanizing, and perhaps, self-indulgent and ostentatious, in many cases it serves a much greater purpose. For example, WagAware's enterprising founder and president, Samantha Haas, has endeavored to commercialize and market jewelery designs for pets in an innovative way and for the benefit of charity. Perhaps the best way to say it is that WagAware is "glamming up" one over-served pet population to help one under-served pet population.
Haas, a Harvard Law graduate and former Director of Philanthropy for the HSUS (NY, CA), has created a line of charms to encourage dog owners to spread a sentiment of concern and raise awareness for other dogs in need of rescue and human care. WagAware charms are symbolic of this compassion. But it is not just couture and rhetoric. WagAware products "walk the talk" and represent action, as 50% of its profits are given to dog rescue related charities.