As Haas says, "Unfortunately, not every dog leads a charmed life." Fortunately, WagAware is hoping to change this.
"WagAware is a charitable company committed to giving homeless dogs the life they deserve. We set out to create a universal symbol that lets the world know you and your dog care about dogs in jeopardy. We want to give every dog lover an easy, accessible, fun way to give back to dogs in need and the opportunity to unite with millions in a deliberate, large-scale effort to help homeless dogs. Ultimately, our goal is to raise substantial awareness and funds to help reduce the number of homeless dogs euthanized every year."