Gloria the chicken is in charge of deciding how people eat her friends, and she's raising some eyebrows along the way.
A recent Burger King advertising campaign featured a live chicken named Gloria traveling around the country and deciding if locals get to try chicken fries - strips of chicken cooked like French fries - by pecking a bowl that says "yes" or "no."
The new campaign doesn't seem to achieve what it's supposed to - unless it's supposed to remind viewers that they're eating animals. Media outlets from all corners of the web are a bit puzzled.
Slate called the stunt "kind of screwed up" and "not exactly tactful," while Us Weekly described it as "controversial." Ad Age described it as "sadistic." Not unexpectedly, PETA dismissed it as "despicable."