From humble beginnings of training ten community leaders, they went on to select the first group of youth as trainees. Since then the program has trained an additional 300 ambassadors.
The idea of course has merit, as it brings education and awareness to the communities, income potential to the chosen participants, and additional eyes and ears on the ground to keep poachers at bay.
In our jobs as rhino ambassadors we are often faced with ignorance and poor people, people who don't know much about why we have to have indigenous trees, why we must not urinate into rivers and why our wildlife is so precious. You see, as a group, we believe people have lost touch with the beauty and abundance (his word) of nature. And one of our ambassadors, his name is Themba, said this is where the problem lies. He said if man came from nature how can man live without it? If you keep poaching rhinos and game are we not killing ourselves? We must teach our people about creating a balance.
Sbusiso Mtshali, 2013 rhino ambassador