They held signs that read, "Does Taste Justify the Killing?" and "Animals Are Not Ours." Additional activists blended within the crowd also held signs and led a chant, "Are you willing to stop the killing? It's not food - it's violence."
Spectators immediately began to boo at the activists as the NYPD and hecklers, including event contestants Michelle Lesco and Tim "Eater X" Janus became aggressive, shoving the non-violent activists and taking some of their signs. The group was forced out of the event and into a back alley by the NYPD. None of the activists were arrested, but one activist was injured.