Binturongs don't come face to face with each other very often. So a strong-scented pee is crucial in conveying a lot of information for meet-ups with prospective mates - things like gender, health and even information about a female's reproductive cycle.
Urine is like Tinder for binturongs. Like what you smell? Follow the yellow pee road.
Humans, on the other hand, are unlikely to get close enough to a binturong to get much of a whiff. Most of the animal's life - they live up to 18 years in the wild - is spent in trees, high up in the jungle canopy.
Maybe giving the binturong so many fascinating qualities is nature's way of paying back the binturong for being such a model conservationist. Flowers, almost literally, bloom wherever he goes.
That's because the animal, despite being classified as a carnivore, tends to eat a lot of fruit. Seeds from the fruit grow out of his dung, a contribution that's credited with maintaining the rain forest.