These short-sighted businesses also fuel incessant breeding and leave countless big cats to live out their lives in deplorable conditions once they are too old to be profitable.
Thankfully, awareness is spreading, and law enforcement officers and other first responders, celebrities, and students have stood up against the cruel cub handling industry and private breeding.
New York's state legislature passed a direct contact ban last year, acknowledging the need to abandon the outdated and inhumane practice for the sake of both animals and people.
Now it is time for USDA to clarify its Animal Welfare Act regulations to prohibit direct contact between big cats and the public.
You helped to send a powerful message on behalf of big cats when USDA first took up this issue, and the big cats need your voice once again.
The agency could make a decision in the near future that will determine the fate of thousands of exotic animals - please join us in asking USDA to make the right choice for animal welfare, conservation and public safety.