Rinse (your eyes) and repeat. For three years.
Residents of the town of New Providence, Iowa, have been reluctant eyewitnesses to the case of a dog left to the elements year after year. After year.
And Bella's owners have been anything but open to change.
"A doghouse was brought last year. They had the door slammed in their face," Amy Haas-Gray of HEART Hardin Eldora Animal Rescue Team told The Dodo.
This tiny town is beginning to draw so much social media heat over this image of a dog in snow, it's fast becoming a dubious kind of postcard.
But the campaign to relieve Bella has been underway for all too long.
"We've gone to city council meetings," Haas-Gray said. "We've talked to the mayor. The sheriff. This has been going on for three years."
The chorus of outrage has finally brought the local sheriff to the owners' doorstep.
"It's tied up outside," Sheriff Dave McDaniel told The Dodo, shortly after visiting the family. "There are obviously people who don't think that's acceptable. And it's certainly debatable.