Moon bear Mara has grown up at Animals Asia's Vietnam sanctuary having arrived as a cub in 2007.
Saved from traffickers as they tried to smuggle her over the border from Laos to Vietnam in the under-compartment of a bus, Mara was no doubt destined for a bear bile farm in Vietnam or China.
Her parents killed so that she could be taken from the wild, she would have been put in a cage, and never released for the rest of her life. During up to 30 years of captivity she would be fed unsuitable food and know not one moment of joy. And all so that the bile could be extracted from her gall bladder for use in traditional medicine.
It's a fate shared by over 10,000 bears in China's still legal bear bile industry, while more than a thousand more languish on illegal farms in Vietnam.
But it was a fate narrowly avoided by Mara, thanks to her rescue.