In what is being hailed as a major victory for more humane treatment of animals in Australia, fast food giant McDonald's has announced that it will switch to using only eggs produced by free-range chickens throughout all 900 of its locations down-under.
This move, which is expected to go into full effect by 2017, comes after months of steady campaigning by the animal welfare group Animals Australia. After closed-door discussions failed to sway McDonald's from buying eggs from caged chickens, the group enlisted the support of the public by informing them of the "cruelty" behind battery farming.
As one the nation's largest purchasers of eggs, McDonald's uses around 91 million eggs a year - all of which had come from chickens kept in cages, conditions activists say is inhumane.
Momentum came to a head last month after thousands of Animals Australia supporters donated to have a commercial air for one day on national television. The ad made a compelling argument for McDonald's to switch to cage-free - by letting kids do the talking.