According to Sarah Lucas, CEO of Australia for Dolphins, change is long overdue. "A 1985 Australian senate report found captive dolphins experience stress, behavioural abnormalities, high mortalities, and breeding problems," she states.
"The report recommended dolphin captivity be phased out as soon as possible. But more than 30 years later, we're still breeding highly intelligent dolphins in small, chlorinated pools for entertainment."
Numerous scientists and animal experts including Dr. Jane Goodall have also spoken out against keeping dolphins in captivity, on the basis that it is inherently cruel. This seems to have had an effect on the dolphin captivity industry in Australia – as evidenced by the fact Dolphin Marine Magic reported a massive 91% drop in profits from 2008 to 2014.