The man is dressed in all black with a ski mask covering his face. He's shining a flashlight and his other hand is grasping a fence, as if he's about to break through. The menacing imagery on the flier, along with bright yellow banners and an abundance of exclamation points, looks like it could be part of a Homeland Security campaign.
But this is part of a different type of campaign by the farmer's association in Austria. The threat? Animal welfare activists who have published photographs and video of factory farms.
"Radical animal rights activists invade stables. Radical animal rights activists photograph frightened animals," the flier warns. "Radical animal rights activists terrorize our families...We protect our children and our women!"
For the past few years in the United States, the agriculture industry has tried to make it illegal to photograph or videotape animal abuse on factory farms and slaughterhouses. These "ag-gag" bills are a direct response to undercover investigations by groups like the Humane Society and Mercy for Animals. Their shocking video footage, obtained by workers with hidden cameras, has shown workers beating turkeys with metal pipes and slamming piglets onto concrete floors, among other abuses; the investigations have also led to the largest meat recall in U.S. history, criminal charges, and ballot initiatives in multiple states calling for reform.