SeaWorld's public relations team is yet again jumping blindly into the wild waters of the internet - only to be met with a virtual tidal wave of backlash.
As part of a revamped ad campaign, the company, which has been heavily criticized for its treatment of captive orca whales, created a website to answer the public's questions. Using #AskSeaWorld, Twitter users can ask anything, and SeaWorld will post it on a central site. So far, the ones posted have been pretty tame; they include "How does SeaWorld care for their killer whales?" and "How long do killer whales live?"
But on Twitter, it's another story. A quick glance at the hashtag will give a pretty good idea of how Twitter is responding to the campaign. Here are a few select questions that SeaWorld has yet to address:
Some users wondered about the company's motivations ...